A Joy Play and Care emerges as an extension of the Iron Studios universe, a brand that found its roots in a love for pop culture and the unique experiences we provide. As a division of the group, Joy Play and Care, focused on cosmetics, represents our innovative and diverse approach.

The project with the Jurassic World license from Universal Studios was created to cater to children and parents who are fans of the Jurassic universe established by the classic Jurassic Park franchise. I was thrilled to be part of this project, working alongside the Iron Studios team.

Throughout the Joy Play and Care project, my primary involvement extended from conceptualizing our brand positioning in collaboration with marketing to handling the modeling, texturing, and rendering of products within our Baby and Kids lines.

Speaking more about the technical aspect, I was tasked with digitally recreating the products to allow for greater creative freedom in the advertisements we would produce later on. To achieve this, I used some product photography references and began modeling the packaging based on the prototypes we had on hand. The modeling process was straightforward, as the more complex part, which involved the dinosaurs, utilized the model created by Igor Catto.

Following that, I moved on to the texturing phase for my models and the elements comprising my scene. I applied some PBR materials to add realism to the final scene since our initial goal was to have product photos that looked like real photographs. I illuminated the scene using the classic three-point lighting setup and rendered it using Cycles in Blender 4.0.