X-MEN '97 | Iron Studios Event
Creative Direction / 3D Design
With the simultaneous release of the new Marvel animated series, X-Men '97, and the new collection of 1/10 scale statues of the world's most well-known mutants, Iron Studios decided to hold an event at its physical store located in the Jardins neighborhood of São Paulo.
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The new Iron Studios statues faithfully represent the new animation style with "Cel Shading," featuring vibrant colors that delineate shadows and lights, thereby capturing the nostalgia and distinctive personality of the series. The goal of the event was to showcase these elements within the store.
To achieve this, we proposed adorning the store's facade and certain interior spaces using custom stickers, PS boards, and personalized lighting.
My suggested project includes a central illuminated sign with the iconic red "X" of the X-Men, ensuring the store stands out even at night. Additionally, I suggested a banner featuring the visual identity of the heroes, incorporating both the store and franchise logos.
The totems followed the same design approach as the facade, maintaining a consistent color palette of blue, yellow, and red, creating visual cohesion throughout the project. To complement this, I utilized images of the main characters and product shots on yellow totems, emphasizing both the merchandise and the series protagonists.
The event also featured custom masks and a photo opportunity recreating the classic Wolverine meme, holding a photo frame with Jean Grey in the picture.
Softwares: Blender, Photoshop, Illustrator.